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Paradise hires PR firm to help residents go green

By Mark Squibb/March 17, 2022

The Town of Paradise hopes that a $40,000 public education project will encourage folks to go green— and teach them how to.

Council approved the Green Footprint Project 2022 at the week’s public meeting held Tuesday night.

Public Works Committee chairman Patrick Martin said that in 2021, the Town budgeted to hire a consultant to prepare a public education strategy to enable residents to better understand waste aversion.

The strategy would include principles such as recycling, composting, repurposing, and donating.

At the close of the request for proposals (RFP), two consultants had submitted qualifying bids.

In a staff evaluation, WaterWerks Agency beat out Pilot Communications by a score of 87.5 to 81.7.

The winning proposal came in at $39,675, HST included.

“Obviously, this is a very important project for the town,” said Martin. “I’ll be happy when they come back with their findings on how we can get some more recycling on in the community and get less going to the landfill.”

More recycling, added Martin, means lower tipping fees at the dump.

Councillor Larry Vaters noted that he, along with other members of council, attended an MMSB (Multi-Materials Stewardship Board) session last week focusing on recycling, and said that he hoped the project encourages more residents to recycle, and that the town will provide options to make it easier to recycle.

The motion passed unanimously.

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